Track all the actions you might want measure as event: downloads, clicks, video plays, social share, user engagement etc
Event category *
the object that was interacted with
Event action *
The type of interaction
Event label or category
A numeric value associated with the event
Information and examples
The following table gives you a detailed explanation and example of each of the event parameters. To learn more, check out the links in the related resources section below.
Typically the object that was interacted with. You can set the default category (ecommerce or engagement) or write a custom one.
Example: 'ecommerce', 'Video'
The type of interaction. You can set one of the default action or write a custom one.
Example: 'add_to_cart', 'play'
The string that will appear as the event label. Useful for categorizing events.
A numeric non-negative value associated with the event.
Builders and Generators
Tools and Validators