This builder allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in your Google Analytics account.
Your full URL (e.g. https://www.yoursite.com)
The referrer (e.g. google, newsletter, facebook)
Marketing medium (e.g. banner, cpc, email, sms)
Payoff, product or brand (e.g. mybrand, spring_sale)
Identify the term or keywords
Identify different ads content
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Information and examples
The following table gives you a detailed explanation and example of each of the campaign parameters. To learn more, check out the links in the related resources section below.
Your standard url.Example: https://www.dunplab.it
Use utm_source to identify a search engine, newsletter name, or other source.
Use utm_medium to identify a medium such as email or cost-per-click.
Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
Example: spring_sale, christmas etc.
Used for A/B testing and content-targeted ads.
Use utm_content to differentiate ads or links that point to the same URL.
Example: logolink or textlink
What is the Google Url builder?
Let's imagine that you've just started a promotion campaign and it turns out to be a success (or a disaster). The problem is you've no idea why it turned out to be so great (or so disastrous).
You need to know which channel directed the most traffic to your website. You might think that once you have your Google Analytics account setup on your website, all data will be there, but it won’t give you the detailed campaign information.
Fortunately, there is Google URL builder, a tool by dunplab made for develpers who like to know more and optimize campaigns.
UTM parameters are unique tags that are added to your URL in the Google URL builder.
When users click on one of your custom links, these unique parameters are sent to your Analytics account so you can identify the URLs that are most effective in attracting users to your content.
How to find custom campaign in Google Analytics?
There are a couple of ways in which URL building can be found on your Analytics account. Depending on how your profile is set up and what the version of your Google Analytics is, you can go there by choosing different paths.
In the old version of Google Analytics, the data can be found under: Traffic Sources Campaigns.
In the new version of Google Analytics, the data can be found under: Traffic Sources Sources Campaigns.
Acquisition Campaign All Campaigns will also work for you.
Your link before
Your link with Google URL Builder
Remeber: don't use URL builder for internal linking otherwise Google Analytics will overwrite the original internal data.
Google Analytics is case sensitive, so don't duplicate UTM parameters in uppercase or lowercase. Use always the same namespace.
Finally don't use "/" slash character in your UTM parameters, slash is used to separate paths and it can cause problem or error during Analytics recognition data.
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