This builder allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in your Google Analytics account.
Website URL *
Your full URL (e.g. https://www.yoursite.com)
Campaign Source *
The referrer (e.g. google, newsletter, facebook)
Marketing medium (e.g. banner, cpc, email, sms)
Payoff, product or brand (e.g. mybrand, spring_sale)
Identify the term or keywords
Identify different ads content
Information and examples
The following table gives you a detailed explanation and example of each of the campaign parameters. To learn more, check out the links in the related resources section below.
Use utm_source to identify a search engine, newsletter name, or other source.
Use utm_medium to identify a medium such as email or cost-per-click.
Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
Example: spring_sale, christmas etc.
Used for A/B testing and content-targeted ads.
Use utm_content to differentiate ads or links that point to the same URL.
Example: logolink or textlink
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