Google URL Builder

Build your Google campaign url for better traking

This builder allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in your Google Analytics account.

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Website URL *

Your full URL (e.g.

Campaign Source *

The referrer (e.g. google, newsletter, facebook)

Campaign Medium

Marketing medium (e.g. banner, cpc, email, sms)

Campaign Name

Payoff, product or brand (e.g. mybrand, spring_sale)

Campaign Term

Identify the term or keywords

Campaign Content

Identify different ads content

Information and examples

Let's diving into each parameter

The following table gives you a detailed explanation and example of each of the campaign parameters. To learn more, check out the links in the related resources section below.

Campaing Source


Use utm_source to identify a search engine, newsletter name, or other source.
Example: google

Campaign Medium

Use utm_medium to identify a medium such as email or cost-per-click.
Example: cpc

Campaign Name

Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
Example: spring_sale, christmas etc.

Campaign Content

Used for A/B testing and content-targeted ads.
Use utm_content to differentiate ads or links that point to the same URL.
Example: logolink or textlink